For Vendors
The Five Biggest Problems in Ed-Tech Sales
Sshhh, this is for Industry Only
LeiLani Cauthen, CEO & Publisher
Speaking a New Sales Language
The language of technology sales staffs needs to be the actual language of teaching and learning, not just tech.
LeiLani Cauthen, CEO & Publisher
Market Briefing
*/ Welcome to the 2017 Mid-Year Education Market Briefing Our mission has guided us to being the go-to media, publishing and events organization providing research and...
Learning Counsel Staff
Rant on Ed-Tech Reps as the Market Reaches Critical Transition
What is going on with Ed-Tech representative transition right now? Like last year, loads of reps are getting knocked around. Companies fire whole battalions of them at once. Then they show up...
LeiLani Cauthen, CEO & Publisher
Happy Holiday's from the Learning Counsel
Our Holiday Video Message to All Our Friends!
Learning Counsel Staff
Lovable Customer Service from China
If you want to be loved by your customers then an “extra,” anything is sure to win it
LeiLani Cauthen, CEO & Publisher
11 Ed-Tech Sales Wisdoms
Solutions to help you contact hard to reach decision makers
Leilani Cauthen, CEO & Publisher
Your Hidden Sales Flaw
A challenge to get your marketing on and put out something extremely interesting and fragrant with buyer appeals
LeiLani Cauthen, CEO & Publisher
It’s A Battlefield Out There
“The faint of heart dare not enter” should be the sign on the sales department door of EdTech companies
LeiLani Cauthen
The First Trap of Digital Transition
A Five-Part Series Based on 2 Years on the Road Looking for Transition Success
LeiLani Cauthen
An Evolutionary Look at Tech in the Classroom
The Schools and Districts You’re Selling are Changing Fast
Cebron Walker
Reason #1 You Aren’t Selling Schools
Classroom Implementation—Getting Past the “Doesn’t Want to Change” Teacher and Effective Professional Development for Your Product
LeiLani Cauthen
Reasons You Aren’t Selling Schools
Reason Number 4 — And it’s Still Not the “no money” Excuse
LeiLani Cauthen
Reason #2 That You Aren’t Selling Schools
Superintendents want two things: happy teachers and teachers who are getting tangible results (here’s how you deliver it)
LeiLani Cauthen
Reason #3 That You Aren’t Selling Schools
Don’t miss this installment of our 5-part series. If you’re violating this point, you’re failing to close half those sales calls
LeiLani Cauthen
Why They Don’t Call You Back
Why don’t education decision makers call you back? Let’s just say it’s not them, it’s you.
LeiLani Cauthen
Selling to Schools Myth Busting
Today’s selling into schools is a lot like myth busting. As the Learning Counsel tours the U.S. with our city-by-city Digital Curriculum Strategy Discussion events, we are finding some very inte...
The LC Staff
Popular Stories
When Students Don't Show Up, Everyone Pays
When Teachers Understand Math Differently, Students Learn Math Differently
The Problem Isn’t Technology. It’s What We’re Training Children’s Brains to Do
Your Students Won't Be Nervous on Test Day If You Do This First
From Star Wars to Startups: How Two LA Seniors Made Yondr Obsolete
The Student Loan Rules Just Changed: Here’s What Borrowers/Families Need to Know
From Firefighting to Foresight: What Schools Must Do Next to Support Student Wellbeing in a Digital-First World
Attendance as Culture: What the Data Tells Us About Improving Attendance for Socioeconomically Disadvantaged Students
An Interesting Conversation on Portrait of a Graduate
Teaching Teachers: Whole Child Learning & AI
