For Vendors
6 Crucial Strategies for a Successful Virtual Summit
Virtual events have been rising in popularity steadily over the last few years, but the COVID crisis seems to have skyrocketed the popularity of virtual conferences, with several companies even ...
Devishobha Chandramouli
The Learning Counsel Announces Thom Markham to Keynote Their 2020 National Gathering
Global entrepreneur considered one of the founding fathers of Project Based Learning
The LC Staff
EdTech Crisis Management: Safeguarding Student Data
CRISIS MANAGEMENT STARTS WITH PREPARATION In the first six months of 2019, more than 3,800 data breaches were reported in the United States, with eight major breaches exposing more than 3....
Lauren West
4 Quirks of EdTech Purchasing
I’ve written a previous blog about the EdTech market’s unique selling cycle , but the calendar isn’t the only aspect of the education industry that requires a combination of research and follow...
Mandi Andrejka
Education’s Destruction or Salvation? The Real Truth about Artificial Intelligence
You may know what artificial intelligence (AI) is. Then again, you may only think you know. Education futurists and technology experts have been heralding its arrival in your classrooms for ...
The LC Staff
Unlock Your Marketing with These Six Keys
If you market your services to schools and districts, there is something you need to read. A new report from our friends at C. Blohm and Associates (CB&A) is right on the money. I was cruisi...
Charles Sosnik
You Got an Article Published… Now What?
You’ve just had an article published that features your EdTech product. Congratulations! You chose your preferred outlet wisely. Your crafted a compelling pitch , and the editor said yes. Now...
Mandi Andrejka
For the Educator-Entrepreneur in the New Year
Some words of advice for those of you who are working a side hustle or starting a new business:
Charles Sosnik
Inform Your Company’s Strategy with Results from the Learning Counsel’s 2019 National Digital Curriculum Strategy Survey
The Learning Counsel today released the results of its sixth annual Survey of School and District Digital Curriculum Strategy and Transformation. 462 K-12 U.S. Schools and Districts responde...
The LC Staff
Today, Curriculum is Everyone's Business
For those of you who are history buffs out there, you may remember a quote from our 30 th president, Calvin Coolidge. Silent Cal, who was known for brevity in his speeches and dealings with the...
Charles Sosnik
Avoiding the Perils of a Poor Privacy Policy
Keeping a privacy policy up to date and relevant takes work, particularly in the light of a changing regulatory landscape. Too often we come across out of date policies and notices or on taking ...
Claire Quinn
2019 Was a Very Good Year. What’s Next?
It’s hard not to get excited for the prospects in American education. As dark as the media sometimes makes things sound, the truth is we are on the cusp of a period of educational enlightenment....
Charles Sosnik
Purchasing Data vs. Organic Email Lists
The ease and familiarity of emailing contacts to convey a message is a general no-brainer for many companies. However, sending an email to an email address of your desired prospect doesn’t mean ...
Leah Rogers
Learning Counsel CEO Pulls No Punches at this Year’s National Market Briefing
At this year’s Market Briefing, based on the results of the Learning Counsel’s National Digital Transition Survey and delivered at the 2019 National Gathering, Learning Counsel CEO LeiLani Cauth...
LeiLani Cauthen
Content Offers: What They Are and How to Use Them
One of the things that gets me most excited as a marketer is uncovering new information to solve problems. I’m eager to explain how to do exactly that with one of my favorite tools: content of...
Benjamin Bachman
What are you thankful for?
It occurs to me at this season of giving thanks, that we in the education biz have a lot to be thankful for. We are in an industry that literally changes lives. Not everyone can say that. Ever...
Charles Sosnik
High-Tech Takes on K-12: How Executives from the Tech Industry’s Biggest Players Apply Best Practices to Classroom Solutions
Experience at the largest technology companies in the world helps you know your way around a boardroom – but what about the classroom? As we’ve both come from two of the giants, Amazon (Steve) a...
Steve Halliwell and Cheryl Miller
Attention Education Companies: Quid Pro Quo Dealing has Serious Consequences for You and Your Customers
A number of organizations, some who are quasi-government entities and some who are for-profit companies, continue to create pay-to-play events in education. They pay superintendents to attend i...
LeiLani Cauthen
Group Presentations and Your Prospect’s Favorite Radio Station
When it comes to sales, I’ve been around the block so many times that the soles of my right shoe always wear out faster than my left. I have been accused of stalking by my prospects more than on...
Charles Sosnik
Let Your Lighthouse Accounts Show the Way Forward in the Education Market
Lighthouse accounts—your earliest customers—can be incredibly powerful resources in sharing your message with potential future clients. But these special customers need time to get to know your ...
Jacob Hanson
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