For Vendors
5 Keys to Writing Effective EdTech Marketing Emails
Email is a great way to reach one customer or prospect at a time. Because they get to decide what they click on and when, anyone who opens your email is by definition ready to hear your message....
Joshua Bolkan
Personalizing Messages to your Districts: Perfect Practice Makes Perfect
Rehearsal Tips for Recording Personal Videos in Sales
Bob Riefstahl
The Wind of Change is Blowing Fiercely
The wind of change is blowing through our industry. Like it or not, the COVID-19 pandemic and political pressures are combining to accelerate the Uberization of education. Technology adoption, o...
Charles Sosnik
Education 2020: Sharp Curves Ahead
To say this has been a crazy year is an understatement. Like you, our organization has been trying our best to stay ahead of the curve and make adjustments in our business to keep up with the ev...
LeiLani Cauthen
Attention EdTech Companies
August 11th 8:00-4:00 The Learning Counsel has partnered with Southern Oregon Education Service Disrict to help present new EDTech solutions within the context of their planned virtual e...
The LC Staff
Get the Facts about 2020-21 K-12 Spending
Knowledge is a powerful thing for EdTech companies. Understanding the way money is really distributed during this unusual time of COVID-19 and the CARES Act can be the difference between fai...
The LC Staff
In This Age of Virtual Presentations, This is the Most Important Demo Technique on the Planet: Tell and Show (and Tell)
It happens all the time. We show a group of stakeholders how easy and helpful our software can be, but their feedback is, “It seems too complicated.” How can that be? Certainly, the selection te...
Bob Riefstahl and Larson Stair
Time to Smarten Up Your Age Gate
The first step in an age verification system, also known as an age gate, is a technical protection measure commonly used to restrict access to digital content from those that are not appropriate...
Denise Tayloe
Video Discussion: Using this Stimulus Wisely to Go Hybrid
Any way you slice it, the CARES Act stimulus will bring a lot of money into K-12 this year. How wisely districts can utilize this funding will determine, to a large extent, the success they ...
The LC Staff
If You Can Keep Your Head in all This Confusion
“When I get to the bottom I go back to the top of the slide Where I stop and I turn and I go for a ride Till I get to the bottom and I see you again” --John Lennon and Paul McCartney, Hel...
Charles Sosnik
Kids are at your door whether you like it or not
With COVID-19, kids are online near-quadrupling digital engagement & screen time. Now’s the time to get it right with the fastest growing user segment online.
Privo
Maybe You Need a Little EdTech Tae Kwando
These are crazy times. It makes me wish longingly for the good old days, when all you had to worry about was manufacturing, logistics, marketing, sales, personnel, rent and a hundred other thing...
Charles Sosnik
Defining Leadership in a Time of Chaos
“True Leadership only exists if people follow when they have the freedom not to.” --Jim Collins What does leadership look like? When I was doing leadership work with DLA (Defense...
Mac Bogert
What do Schools Really Want from You?
If you are a vendor providing technology or curriculum, wouldn’t it be helpful to know what schools want right now ? In this revealing virtual event, Becky Landa, Executive Director of the ...
The LC Staff
Five Education Marketing Priorities in Turbulent Times
The COVID-19 pandemic is an event without precedent, impacting us all both personally and professionally. It’s a time when business leaders should take the initiative in supporting their employe...
Charlene Blohm
COVID-19 and the Biggest Myth in Education Sales
Today, selling into schools is a lot like myth-busting. As the Learning Counsel conducts our Emergency National Virtual Discussions, we are finding some very interesting truths, and busting some...
LeiLani Cauthen
Why You Should Care about the Cares Act
$30.75 Billion. That sounds like a lot of money. Included in the Coronavirus Aid, Relief, and Economic Security Act that Congress passed, approximately $30,750,000,000.000 was appropriated for e...
Charles Sosnik
Do Not Go Gentle into that Good Night
It’s hard to believe we are only in our seventh week of school closures. For many of us in the school biz, this has been the longest seven weeks of our lives. For some, this has been a period of...
Charles Sosnik
What Did You do in the War, Daddy?
I’m a bit of a news junkie. Always have been. In my 60 years on this earth, I have never before seen one subject completely dominate every news broadcast. Even during the Viet Nam and Gulf wars,...
Charles Sosnik
Our Virtual Team’s Pro Tips: Working from Home and Crushing It
This week, educators and EdTech providers across the country have been sent home to work—many for the first time. PRP has been a virtual company for the better part of a decade, so we know that ...
Chris Piehler, Benjamin Bachman, Leah Rodgers, Sarni Jaye, Vickie Hiebert and Kristen Plemon
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