For Vendors
How Education Companies Can Support The Work of Journalists
TIP #1: PROVIDE RELIABLE SOURCES AND INFORMATION To beat fake news, education journalists need access to reliable sources and information. Providing insights into real-world challenges, scen...
Chloe Dechow
I Can’t Wait ‘til Conference Season
“I Can’t wait ‘til tomorrow, cause I get better looking every day.” --Joe Willie Namath Aside from being one of the best quarterbacks ever for a short number of seasons, Alabama’s Broa...
Charles Sosnik
From billions of dollars in new funding to mandatory minimum speeds, why NOW is an unprecedented time for broadband expansion in America
I recently looked up “how much is a billion?” It’s a difficult number to comprehend. The most common answer is that it’s a thousand million. Another answer is that a billion seconds is equivalen...
ERic Frederick
It was the Best of Times
At age 60(+), I have been around the education game a long time. And in all my years, I don’t think I have ever seen a time with this much promise for our learners. Because of the confluence of ...
Charles Sosnik
Feds Spike Spending in K12
The three Federal stimulus bills already passed are seriously spiking the available monies for schools going into the rest of 2021 and indefinitely into the future. It depends on how fast and ho...
LeiLani Cauthen
Demonstrate Your Commitment to Student Privacy
While EdTech providers’ privacy requirements may vary, complying with student privacy laws is always complex. It’s a time of unprecedented opportunity for ed tech providers. It’s also a time of ...
Patrick Davenport and Claire Quinn
Top Discovery Tips for 2021
Congratulations! Your navigation through countless virtual demos and presentations is now 2020 hindsight as you've grown comfortable with whatever online tool your company utilizes (Teams, Zoom,...
Bob Riefstahl
3 Strategies to Drive EdTech Sales Post-COVID
HOW TO SURVIVE AND THRIVE IN A COMPETITIVE MARKET As bleak as the pandemic situation looks today, there is a light at the end of the tunnel. Vaccines are on the way, and before we know it, K...
Emily Embury
Last Chance for Gas and Tech
Back in the old days, before our country was completely built around every exit on every highway, we used to have signs posted at exits with information like, “Last Chance to Get Gas for 246 mil...
Charles Sosnik
Spotlight on Children's Privacy Protections - Spring 2021
Children’s privacy protection is well and truly in the spotlight as we move into spring. There’s plenty happening in the EU. TikTok has been grabbing the headlines in relation to children’s priv...
Claire Quinn
Reopening Schools but Emptier, Physically Distanced, and still some Remote Students - The State of K12 Schools in America
We need to talk about the state of K12 schooling in America. It’s a different world now. The Learning Counsel’s major Digital Transition Survey showed our first data in October 2020 of the natio...
LeiLani Cauthen
Present Tense, Present Relaxed
It's likely that the brain developed for a simple purpose—survival. Compared to a tiger or crocodile, we're not very fast or strong. Perhaps our forebears sat around wondering if they could affo...
Mac Bogert
The Calm before the Storm
As Editor in Chief at the Learning Counsel, arguably one of the most well-informed education media platforms in the world, I take great interest in studying our research and sharing it with our ...
Charles Sosnik
No More School Money Worries
First there was the CARES Act, which is still not entirely spent out. Many areas of the country who didn’t get their allocation spent up by the end of 2020 got extensions . The CARES Act was...
LeiLani Cauthen
The Delicate Question of Teacher Digital Transition
“Let’s make sure we all get one thing very clear. Tech is replacing the old whole-group model , it’s not replacing true human direct instruction. It’s making direct individual instruction a p...
LeiLani Cauthen
Selling EdTech’s New Normal
If you’re selling EdTech, you’ve noticed that 2020 and now 2021 are not the same by huge orders of magnitude. Reps everywhere are complaining to Learning Counsel leaders that they “can’t reac...
LeiLani Cauthen
The Oracle at Sacramento
2800 hundred years ago in Greece, a priestess named Pythia was famous throughout the ancient world for divining the future, and it is said no major decisions were made without consulting her fir...
Charles Sosnik
Understanding the Choices We Make
"People are capable of flight. The problem is the landing. " --Mark Yozart Acrophobia applies to people with "extreme, irrational and persistent fears of heights and situations ass...
Mac Bogert
Social Media for Sales: Nurturing Leads & Closing Deals
Social media is more than a way to connect with friends and family, it’s also a vehicle for companies to engage with current (and future) customers. A LinkedIn analysis found that half of th...
Emily Embury
A Seat at the Table – A Case for Pre-Sales Leadership
Perhaps you can relate to a situation from your past. You are eight years old and attending a large family holiday dinner. It is time to eat, and as the adults and teens find their way to the bi...
Bob Riefstahl
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